本文通过分析《幸运52》和《开心辞典》两个成功的益智节目在处理传受关系方面的技巧,提出益智节目在步入成熟期后应该重视传受关系的处理,一方面满足受众合理的心理需要,另一方面引导受众更新健康需求,从而为形成和谐的传受关系和产生良好的传播效果创造条件。 This article analyzes the skills of two successful puzzle programs, “Lucky 52” and “Happy Dictionary,” in dealing with the relationship between the two parties. It is suggested that the program of intellectual programming should pay more attention to transmitting and receiving relationships after it reaches the mature stage. On the one hand, Reasonable psychological needs, on the other hand guide the audience to update their health needs, thus creating a harmonious relationship between the spread and create good communication results.