经济活动中的文化因素和成果已经成为现代生产力的重要构成或促进因素,而文化创意资源的稀缺性、重复利用性的特征,使得文化创意资源逐渐成为推动经济发展的主导性力量之一。为促进产业转型升级、必须实现文化创意与产业的融合发展。中国白酒产业的发展也不例外。 Cultural factors and achievements in economic activities have become an important component or facilitator of modern productive forces. However, due to the scarcity and reusability of cultural and creative resources, cultural and creative resources have gradually become one of the leading forces in promoting economic development. In order to promote industrial transformation and upgrading, we must achieve the integration of cultural creativity and industry. China’s liquor industry is no exception.