蜀道难 现代公共关系事业在中国已经走过了十几年历程。十几年的时间,对于象公共关系这样的社会性事业,不算长,也不算太短。中国的公关事业从零开始发展到今天这个样子,可以说成就斐然。但道路总是不平坦的,从本刊近几期(包括本期)发表的几篇来稿中不难看出: 公关理论研究方面如何根据中国的国情探索并创建自己的学科体系本非一日之功;一些重大理论课题还存有争议,要获致共识尚须假以时日,这些均不应强求。但全国高等院校公关 Shudao difficult modern public relations career in China has gone through more than 10 years of history. For more than a decade, social projects such as public relations are neither long nor too short. It is fair to say that China’s public relations undertaking has grown from scratch to the present. However, the road is always uneven. From several articles published in this issue (including this issue), it is not difficult to see how public relations theory research explores and creates its own disciplinary system based on China’s national conditions. There are still controversies on some major theoretical issues. To reach a consensus still needs time, these should not be imposed. But the national public relations institutions of higher learning