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企业文化在责任意识、表现意识和目标意识方面的偏差,导致了企业社会责任的缺失。企业价值观和企业道德是企业文化的重要内容,并通过承担对社会、顾客和员工的责任,塑造企业社会形象和核心竞争力;企业文化应当通过形式与内容的统一,恰当地向社会宣示企业精神,并能持久地引导员工认同和自觉履行企业的社会责任;百年长盛不衰的企业具有的一个共同的特征,就是树立了超越利润最大化的社会目标,培育了重视人的价值、共同价值和社会价值的优秀制度文化。
Corporate culture in the sense of responsibility, performance awareness and awareness of the target deviation, led to the lack of corporate social responsibility. Corporate values and corporate ethics are an important part of corporate culture and shape the corporate social image and core competitiveness through commitment to the community, customers and employees. Corporate culture should properly declare to the public the spirit of enterprise through the unification of form and content , And can lead employees to endorse and consciously fulfill their corporate social responsibilities. The common feature of a hundred-year-long-growing enterprises is that they set a social goal of exceeding profit maximization, nurturing people’s values and common values And social values of the excellent institutional culture.