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>>中国广告业在1978年恢复,本文中的“元年”是指广告业的新生机会。广告业目前有着千载难逢的发展机遇,但是也面临着前所未有的挑战,本文分析在中国加入WTO,北京举办2008年奥运会,与香港签订CEPA(CEPA是2003年6月29日中央政府与香港特区政府签订的《内地与香港关于建立更紧密经贸关系的安排》(Mainland and Hong Kong Closer Economic Partnership Arrangement的英文缩写)等因素的影响下将使2006年成为中国广告新旧时代交替的重要标志。
>> China’s advertising industry resumed in 1978, this year’s “first year” refers to the advertising industry’s new opportunities. The advertising industry has a golden opportunity for development, but it also faces an unprecedented challenge. This article analyzes China’s accession to the WTO, the hosting of the 2008 Olympic Games in Beijing and the signing of CEPA with Hong Kong (CEPA was signed by the Central Government and the Hong Kong Special Administrative Region Government on June 29, 2003 Under the influence of such factors as the “Mainland and Hong Kong Closer Economic Partnership Arrangement” and other factors, 2006 will be an important symbol of the alternation between old and new Chinese advertising.