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《时尚北京》:您觉得设计在羊绒产品营销中的作用是什么?刘芳:中国的羊绒产业多以原料输出、针织成衣低价输出而起家,当巨大的原料以及生产资源对国际市场供大于求时,造成了国内羊绒产业的畸形化发展,款式多以外转内的基础款为主;以对外输出羊绒产品的低廉价格加微利在国内零售,利润的微小决定了羊绒企业不愿为产品设计开发做更多的投资,导致国内羊绒产业在相当长的一段时间里出现款式设计缺失的现象。但随着国内羊绒消费市场的成熟以及羊绒巨头的觉醒,羊绒产品的开发与设计的原动力会越发凸现出来的,它将会推动整个行业向良性化发展。
“Fashion Beijing”: What do you think is the role of design in the marketing of cashmere products? Liu Fang: China’s cashmere industry started with raw material output and low-cost export of knitted garments. When huge raw materials and production resources are available to the international market When seeking time, it caused the development of the domestic cashmere industry. The basic models of the cashmere industry were mainly based; the low price of external cashmere products was added to the retail sales in China, and the profit margins decided that the cashmere enterprises were unwilling to design products. The development of more investment has led to a lack of style design in the domestic cashmere industry for a long time. However, with the maturity of the domestic cashmere consumer market and the awakening of cashmere giants, the driving force behind the development and design of cashmere products will become more prominent, which will promote the development of the entire industry to benign.