上世纪末至今,由于数字技术、网络技术、信息技术以及智能化技术的快速发展,使大众传媒产生了革命性的变化,传统媒体开始转型,新兴媒体发展迅猛。面对复杂激烈的市场竞争,我们要探讨传媒业的运作规律和未来,应以把握科学技术发展方向为基础,以加强科技创新、推动科 Since the end of last century, due to the rapid development of digital technology, network technology, information technology and intelligent technology, the mass media has undergone a revolutionary change. The traditional media have begun to transform and the emerging media have been developing rapidly. In the face of complicated and fierce market competition, we must explore the law of operation of the media industry and its future. We should take scientific and technological development as the basis and strengthen scientific and technological innovation to promote science and technology