随着新世纪电子商务的兴起,传统中小企业利用网络营销拓展销售已成为必然趋势,但传统营销作为营销策略的一个部分,不可取代。以牛皮席为例具体阐述如何根据网络营销的特点将网络营销与传统营销进行有效整合。 With the rise of e-commerce in the new century, it has become an inevitable trend for traditional small and medium-sized enterprises to use internet marketing to expand sales. However, traditional marketing, as a part of marketing strategy, can not be replaced. Taking leather seats as an example, this paper elaborates how to effectively integrate internet marketing and traditional marketing according to the characteristics of internet marketing.