孔府家“孔府家酒,叫人想家。”这句饱含着亲情、乡情的广告词,几乎让每一位客居他乡的游子,油然而生思乡之情,甚至潸然泪下。山东曲阜酒厂决策者们在设计筛选产品商标时,把精明锐利的目光聚集在该地区独具的历史文化——孔府上。孔子这位闻名于世的思想家、教育家以授 Confucius House “Confucius House wine, people think of home.” This phrase full of affection, nostalgia of the affair, almost every guest who lives in the hometown of the wandering, sad because of homesickness, even tears. When designing and screening product trademarks, decision makers of Qufu Winery in Shandong gathered astute and sharp eyes on the unique historical culture of the region, Kongfu. Confucius, a world-renowned thinker and educator, gave instructions