论文部分内容阅读
优秀企业家的思维方式往往与常人的思维方式不同。常人是逻辑思维,优秀企业家的思维方式则是创造性的。创造性的思维是形象思维,它产生新的观念,新的考察事物的方式。它把先前不相关的事物或观念关连起来。它是间断的和扩散的,包含着在相像中的横向跳跃。因此,它又被称为横向思维。逻辑思维是步步相随的过程,它沿着推理的逻辑链条不间断地前进。它是持续的和集中的,一步导向下一步,直到最后,在理想的情况下,它聚焦为一个唯一可能的解决方案。因此,它又被叫作纵向思维。
The thinking style of excellent entrepreneurs is often different from the way ordinary people think. Ordinary people are logical thinking, and excellent entrepreneurs are creative. Creative thinking is image thinking. It produces new ideas and new ways of looking at things. It relates the previously unrelated things or ideas. It is intermittent and diffuse, including horizontal jumps in the image. Therefore, it is also called horizontal thinking. Logical thinking is a step-by-step process. It continues uninterruptedly along the logical chain of reasoning. It is continuous and focused, one step to the next, until finally, in the ideal case, it focuses on the only possible solution. Therefore, it is also called longitudinal thinking.