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本文介绍了大众报业集团构建基于IP的数字媒体资讯服务网络平台的基本结构、基本特点及其应用价值。该平台的搭建,为报业集团的信息开发、信息增值开创了新的利润增长点,也为信息服务业的革新性发展作了尝试性的工作。
This article introduces the basic structure, basic characteristics and application value of Dazhong Newspaper Group in building IP-based digital media information service network platform. The establishment of this platform has opened up new profit growth points for the newspaper group’s information development and information appreciation, and also made tentative work for the innovative development of the information service industry.