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伴随着经济全球化趋势的不断加快,国际市场环境发生了巨大改变,传统的营销策略已经难以满足国际市场竞争的要求,如何加快国际市场营销策略创新已经成为经济全球化背景下跨国企业发展中亟待解决的问题。本次研究主要分析了经济全球化对企业国际市场营销的影响,对经济全球化背景下国际市场营销的发展趋势进行了研究,并提出了经济全球化背景下推动国际市场营销创新的建议,以期为跨国企业国际市场营销水平的提升提供理论指导。
With the accelerating trend of economic globalization, the international market environment has undergone tremendous changes. The traditional marketing strategies have been difficult to meet the requirements of international market competition. How to speed up the innovation of international marketing strategies has become urgent for the development of multinationals under the background of economic globalization solved problem. This study mainly analyzes the impact of economic globalization on the international marketing of enterprises, studies the development trend of international marketing under the background of economic globalization, and puts forward some suggestions on promoting the innovation of international marketing under the background of economic globalization. It provides theoretical guidance for the improvement of international marketing of multinational enterprises.