会展产业近十年来在我国取得了高速发展,昆明作为中国——东盟自由贸易区开放的“桥头堡”,也提出培育会展产业成为新的经济增长点的产业构想,本文主要从昆明市会展业发展状况入手,从企业这一市场微观活动的主体出发,提出昆明会展业市场化发展模式的建议 Kunming, as a “bridgehead” for the opening up of the China-ASEAN free trade area, also proposed the industrial concept of cultivating convention and exhibition industry as a new point of economic growth. This paper mainly focuses on the development of the convention and exhibition industry in Kunming Starting with the main body of the microscopic activities of enterprises in this market, put forward the suggestion on the marketization development mode of Kunming MICE industry