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经销商作为企业市场营销中的重要一环,对于产品的销售和市场的经营有着举足轻重的作用,然而随着中国经济的不断成熟与网络社会的不断发展,以及企业争相效仿的渠道扁平化战略日益严峻,经销商的整个经营环境都在发生改变,现在经营的生态体系正在被各方兴起的力量所打破,经销商已经处于一个严谨的生存环境下,物竞天择的市场竞争规律,经销商不得不去面对这样的痛苦,并且必须思考未来如何进化,以便于让自己不被厂商抛弃,不被市场遗弃,不被客户忘记……
Distributors, as an important part of corporate marketing, play an important role in product sales and market management. However, as China’s economy continues to mature and the online society continues to evolve, as well as the channel-flattening strategy that enterprises are trying to emulate Increasingly serious, the dealer’s entire business environment are changing, and now the management of the ecological system is being the forces of rising by all parties to break, the dealer has been in a strict living environment, the natural selection of the laws of competition in the market, distribution Businessmen have to face such pain, and must think about how the future evolution, so that they will not be discarded by manufacturers, the market is not abandoned, not to be forgotten by customers ...