在盘点“九五”的媒体大战中,《北京晚报》的一组“激越九五”给读者留下了深刻印象。这组笔力厚重、形象轻巧的报道背后,是策划者对成就报道突破性的战略思想,对题材的独到把握以及对新闻事实的精心裁减组合。从什么样的视角看待成就 成就报道是我们新闻宣传的一个永恒的主题。随着新闻实践的不断丰富,成就报道也在不断发展与改进。以成就报道为代表的正面报道更加贴近实际,更加贴近生活。今天,群众认知水平的深化 In the inventory of “Ninth Five-Year” media war, “Beijing Evening News,” a group of “exciting nine five” left a deep impression on the reader. Behind these hard-working, lightweight reports are the planners’ breakthrough strategic thinking on achievements, the unique grasp of the theme, and the careful reduction of news facts. From what kind of perspective on achievements Achievement reports is an eternal theme of our publicity. As news practices continue to be enriched, achievement reports are also constantly evolving and improving. Positive reports represented by achievement reports are closer to reality and closer to life. Today, the people’s cognition level deepens