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1984年洛杉矶奥运会现在已成为“商业化奥运会”的经典案例。在没有政府财政的支持下,洛杉矶奥运会组委会以其出色的融资能力和管理能力创造出空前的利润。据美国《体育画刊》报道,洛杉矶奥运会组委会的收入为6.19亿美元,实际开支为4.69亿美元,利润为1.5亿美元,比原来预计的利润额高10倍。实际上,赛后经过多次核算,再加上银行利息的收入,1984年奥运会组委会的纯利润达2.25亿美元。作为组委会收入的一个主要部分,门票收入也超过了预期。该项收入超过1.55亿美元。而莫斯科、蒙特利尔和慕尼黑奥运会的平均门票收入只有2000万美元。与事先预计的9200万美元相比,门票收入获得了空前的成功。
The 1984 Los Angeles Olympic Games has now become a classic example of a “commercialized Olympic Games.” Without the government’s financial support, the Los Angeles Olympic Games Organizing Committee with its outstanding financing capabilities and management capabilities to create unprecedented profits. According to the U.S. Sports Illustrated, the Los Angeles Olympic Games Organizing Committee received $ 619 million in revenue, with actual expenditures of $ 469 million and profits of $ 150 million, 10 times the original projected profit. In fact, after the game after many accounting, coupled with the bank interest income, the 1984 Olympic Games Organizing Committee’s net profit of 225 million US dollars. As a major part of the organizing committee’s revenue, ticket sales also exceeded expectations. The revenue of more than 155 million US dollars. The average ticket sales for the Olympic Games in Moscow, Montreal and Munich are only 20 million U.S. dollars. Ticket receipts have seen unprecedented success compared to the $ 92 million previously estimated.