早在商学院听教授讲产品管理时就接触过这样的理念:四流企业做产品;三流企业做仿制(山寨);二流企业做品牌;一流企业做(行业)标准。这样的分类的确有深层次的洞察力,对于做行业标准的一流企业而言,很大程度上它们的关注焦点是怎样将其品牌羽化成品类的代表,从而占据产业/品类游戏规则的主导地位。 As early as the business school to listen to professors talk about product management when exposed to such an idea: four-tier companies to do products; third-rate companies to do imitation (cottage); second-rate brand; first-class enterprises do (industry) standards. There is indeed a deep insight into such a taxonomy, and for the best of the industry-standard companies, their focus is largely on how to bring their brands to the forefront of finished products and thus dominate industry / category rules of the game .