论文部分内容阅读
记忆中,“概念”这个词自从被引入营销学领域,似乎就从没有过什么好名声,“炒概念”、“玩概念”等等,听起来很不美。许多人认为概念很“虚”,有点摸不着边际。也不知道从什么时候起,连“眼泪”都不相信的市场却相信起了“概念”,健康概念、环保概念、基因概念、纳米概念、数字
Memory, the concept of the word since it was introduced into the marketing field, it seems never had a good reputation, “speculation concept”, “play concept” and so on, it sounds very beautiful. Many people think the concept is “empty”, a little beyond the reach. Do not know from when, even the “tears” do not believe the market believe it played a “concept”, health concepts, environmental concepts, genetic concepts, nano-concepts, numbers