时下,“经营”一词被炒得烫手。令人遗憾的是不少人走入“经营只是销售”的误区。现象一:把大量的财力、物力投向销售环节,而忽视产品更新换代和设备技术改造的投入。现象二:一味强化销售组织,把企业的优秀人才集中在销售部门,而忽视设计、生产等专业部门人才 Nowadays, the word “business” is hotter than ever. What is regrettable is that many people fall into the misunderstanding that “business is just sales”. Phenomenon 1: A large amount of financial and material resources are invested in the sales process, ignoring the investment in product replacement and equipment technological transformation. Phenomenon II: blindly strengthen the sales organization, focus on the company’s outstanding talents in the sales department, while ignoring the design, production and other professional personnel