从现代经营理论和实践看,商业设施也是影响消费心理及购买行为的重要因素之一。因为消费者进入市场就要对这一特定的时空范围作出反映,强化顾客现实心理感受行为,商业设施作为物质实体和整个商店的建筑设计、广告宣传、内部装修、摆布形式、服务态度结合在一起,就构成了商店的氛围,这种氛围是客观的又是主观的,在很大程度上来自消费者心理感受,如感到置身在这家商店是高档华贵的,还是平易近人的;是新颖独特的,还是杂乱无章的;是热情友好的,还是冷冷清清的。心理 From the perspective of modern business theory and practice, commercial facilities are also one of the important factors that affect consumer psychology and purchasing behavior. Since consumers enter the market, they must reflect on this specific space-time scope, strengthen the customer’s actual psychological feelings, and combine business entities as physical entities with the entire store’s architectural design, advertising, interior decoration, mercy form, and service attitude. , it constitutes the atmosphere of the store, this atmosphere is objective and subjective, to a large extent from the consumer’s psychological feelings, such as feel at home in this store is high-end luxury, or approachable; is novel and unique It is still untidy; it is warm and friendly, or it is deserted. psychological