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随着商品经济的发展,在现代社会里,广告已经成为生产者和消费者之间的重要纽带。为了规范广告活动,促进广告业的健康发展,保护消费者的合法权益,维护社会经济秩序,发挥广告在社会主义市场经济中的积极作用,《中华人民共和国广告法》规定了广告工作的准则和法律责任:1.广告不得含有虚假的内容,不得欺骗和误导消费者,
With the development of commodity economy, in modern society, advertising has become an important link between producer and consumer. In order to standardize advertising activities, promote the healthy development of the advertising industry, protect the legitimate rights and interests of consumers, maintain social and economic order, and give full play to the positive role of advertising in the socialist market economy, the “Advertising Law of the People’s Republic of China” sets out the guidelines for advertising work and Legal liability: 1. Advertisements must not contain false content, must not deceive and mislead consumers,