京剧动漫作为文化艺术分支的京剧艺术和动漫艺术的结合,是京剧艺术获得新生的一种新的、有待尝试的手段。本文阐述了京剧动漫的概念及其得天独厚的市场优势,从剧本题材、动漫画面、视听语言等方面对京剧动漫的设计进行了研究,以为京剧动漫的设计策略提供思考,从而使京剧动漫这个年轻的艺术创意产业能够茁壮成长。 The combination of Peking Opera and animation art, which is the branch of Peking Opera Animation as a branch of culture and art, is a new and yet to be tried solution to Peking Opera. This article elaborates the concept of animated cartoon in Peking Opera and the market advantage of its uniqueness. It studies the design of animated cartoon in Peking Opera from aspects of the script, animations, audiovisual language and so on, in order to provide thought for the design strategy of Peking Opera, so that the animated Art and creative industries can thrive.