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信息领域的高速发展使得更加丰富的媒体传播方式走进我们的工作和生活中。新媒体作为一种传播信息精确,传播速度快,相对于传统的媒体传播的效率更高的传播方式而被越来越多的企业所应用。如今,我国经济和工业迅速发展,石油作为我国工业发展的重要原料,石油产业更是对我国的国民经济增长做出巨大贡献。因此有必要采取各种措施加强石油产业的发展。这就发挥采取新媒体传播方式的巨大优势来进行宣传,以期能够起到企业文化传播、提升企业核心凝聚力以及企业间竞争力的作用。
The rapid development in the field of information has led to a richer way of media communication into our work and life. New media is used by more and more enterprises as a more accurate and faster dissemination of information and more efficient communication than traditional media. Nowadays, with the rapid development of economy and industry in our country, oil, as an important raw material for the development of our country’s industry, makes a great contribution to the national economic growth of our country. Therefore, it is necessary to take various measures to strengthen the development of petroleum industry. This will give play to the great advantage of adopting new modes of media communication for publicity so as to promote the dissemination of corporate culture and enhance the core cohesion of enterprises and the competitiveness among enterprises.