书法篆刻一直伴随着我的学习与工作,要比自己的书业生涯长。练习书法和篆刻的体会能够为我做书提供理念与经验支持。我经常会借助书法篆刻中的感悟、阅读需求、审美规律、传播效应来观照做书,甚至把书当作艺术品来做,所以刚到浙江人民美术出版社的时候我就提出“艺术的书、书的艺术”的出版理念。实践告诉我,把书做到位了,做出品位格调了,还是会吸引更多读者的关注,纸质书便不会被数字化出版物完全替代。我一直在探索一个课题,即如何寻找优化阅读体验的途径。优化阅读体验的目的,是为了让书更加具有阅读品性,读起来更加人性化,更加有效率,更加具有人文气质,更加具有审美趣味。如果一本 Calligraphy and seal cutting has always been accompanied by my study and work, than his own book career. Practicing calligraphy and seal cutting experience can do for me to provide ideas and experience support. I often use the sentiment in calligraphy and seal cutting, reading requirements, aesthetic rules, spread effects to contemplate the book, and even the book as a work of art to do, so just arrived in Zhejiang People’s Fine Arts Publishing House, I put forward “art Book, book art ”publishing concept. Practice tells me that putting books in place and making a good-of-grade style will attract more readers’ attention and paper books will not be completely replaced by digital publications. I’ve been exploring a topic on how to find ways to optimize your reading experience. The purpose of optimizing the reading experience is to make the book more readable, more humane to read, more efficient, more humane and more aesthetic. If a