凯迪拉克商标图形主要由冠和盾组成。冠象征着凯迪拉克家族的纹章,冠上7颗珍珠喻示皇家的贵族血统,此标志比喻着凯迪拉克汽车的高贵、豪华、气派和潇洒。盾象征着凯迪拉克军队的英勇善战,攻无不克。比喻着凯迪拉克牌汽车具有巨大的市场竞争能力。凯迪拉克传承其全球品牌的创新理念,以“敢为天下先”的品牌精神突围国内传统的豪华车市场,明确定位于具有胆识、远见、开拓领先的高收入消费群。 Cadillac trademark graphics mainly by the crown and shield. The crown symbolizes the Cadillac family’s coat of arms, topped seven pearls to show the Royal aristocracy, this sign analogy Cadillac cars noble, luxurious, style and smart. Shield symbolizes the heroic and brave Cadillac army, attacking everything. Analogy with Cadillac cars have a huge market competitiveness. Cadillac inherit the innovative concept of its global brand to “dare the world first” brand spirit to break the traditional luxury car market, a clear positioning in a bold, vision and pioneering high-income consumer groups.