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大众传媒在当代中国农村的社会变迁中发挥着真实的影响。以传播学的视角切入村庄场域,运用质性的研究方法可以考察电视对村庄政治的微观作用机制。农民与中央政权通过电视发生了单向收-发的信息传递关系:政策信息的传递从以前组织传播式的“层层过滤推进”变成了大众传播式的从中央到农民的“直达”。这使得基层干部通过操控政策信息而侵占农民利益的成本大为升高,同时也使得基层政权的权威性和能动性受到削弱。另一方面,利益逐渐分化的农民对媒体传播的政策精神的灵活解读,在客观上加速了村庄共同体的离散。由于电视日常化的信息输入,村庄政治受到现代性与宏观权力结构的双重作用,二者的合力形塑着村庄的公共生活。
The mass media plays a real impact in the social changes in contemporary rural China. From the perspective of communication studies into the village field, using the qualitative research methods can examine the television micro-mechanism of village politics. Farmers and the central government through television have a one-way relationship between the transmission of information: the transfer of policy information from the previous organization of “layered filtering to promote” into a mass communication from the central to the peasants “ Direct ”. This makes the cost of grassroots cadres occupying peasants’ interest by manipulating policy information greatly increased, while also weakening the authority and initiative of grassroots political power. On the other hand, the gradual diversification of farmers’ flexible interpretation of the policy of media communication accelerated objectively the dispersion of village communities. Due to the daily information input of the TV, the village politics has the double function of the modernity and the macro power structure, and the synergy of the two shapes the public life of the village.