在报纸宣传中,编辑和记者经常会碰到有些“永久性”的内容和题材,因宣传任务的需要,又不得不宣传。如何对待这样的宣传任务,可以有两种态度:一种是采取应付的态度,写条消息或请作者写两篇文章配合一下,就算完事。另一种态度是认真地研究,选好角度,显示出自己报纸的特色来。现就本报最近配合宣传劝阻吸烟活动,来谈谈我们的一些体会。 3月中旬,中华医学会上海分会召开了新闻单位记者招待会,会上要求从那时起到4月 In newspaper propaganda, editors and reporters often encounter some “permanent” content and themes that they have to advertise due to the need of propaganda. How to deal with such a propaganda task can have two attitudes: one is to take a coping attitude, write a message or write an article to write two articles with the author, even if it is done. Another attitude is to carefully study, select a good angle to show the characteristics of their own newspapers. Now this newspaper recently with publicity to discourage smoking activities, to talk about some of our experience. In mid-March, the Shanghai Branch of the Chinese Medical Association held a news conference and press conference, requesting that from then until April