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清明作为我国民间重要的传统节日,它不仅仅是一个节气与节日的指代,更多的是作为一种中华文明的象征,承载着中华民族悠久的传统文明。对于清明文化的传播也是电视节目承担文化传播的一项重要任务。2011年清明节全国各大卫视的清明节目的上映,更是着重地突出了我国传统佳节与文化的历史地位。笔者即是通过传播学的相关理论对于清明传统文化的电视传播作出相关阐述,旨在阐明电视作为大众文化传播的使命感。
Ching Ming, as an important traditional festival for our country, is not only a symbol of solar terms and festivals, but also a symbol of Chinese civilization. It carries the long tradition of civilization of the Chinese nation. The dissemination of Ching Ming culture is also an important task for television programs to undertake cultural dissemination. In 2011, the release of the Ching Ming Festival of various major TV programs throughout the country during the Ching Ming Festival highlighted the historical status of China’s traditional festivals and cultures. The author explicates the television transmission of traditional culture of Ching Ming through relevant theories of communication studies, and aims to clarify the sense of mission of TV as a dissemination of popular culture.