随着世界全球化进程的不断加深,跨文化差异越来越远离极端,而观念和习惯则越来越统一化。色彩对企业的意义不再仅仅是好看与否的问题,色彩已经成为企业沟通的一个有机组成,而给品牌上色意味着和消费者心理进行直接沟通,用无声的方式传达了品牌价值和内涵。 As the process of globalization in the world continues to deepen, cross-cultural differences are getting more and more extreme and ideas and customs are getting more and more unified. The significance of color to the enterprise is no longer merely a question of whether it is good-looking or not. Color has become an organic component of corporate communication. Coloring a brand means direct communication with the consumer psychology and silently conveying the brand value and connotation .