论文部分内容阅读
对湖北省187种5类科技期刊的的数量、刊期、发行量、价格、版面费、广告费及经营活动的情况进行了定量分析,认为湖北省科技期刊存在刊期较长的期刊比例偏大、部分期刊价格偏低和潜力挖掘不够等问题。提出了要更新观念抓机遇;引进“制片人”机制;走集约化道路,发挥整体优势;建立相应的管理体制;把创收增效与编辑人员的利益结合起来等对策。
Based on the quantitative analysis of the quantity, issue, circulation, price, layout fee, advertisement fee and business activities of 187 kinds of 5 kinds of sci-tech periodicals in Hubei province, it is considered that there is a large proportion of periodical periodicals in Hubei sci- Large, part of the periodical low price and potential mining is not enough and other issues. Proposed to update the concept of grasping opportunities; the introduction of “producer ” mechanism; take the intensive road, give play to the overall advantages; establish the appropriate management system; the revenue-generating efficiency and editorial staff combined with the benefits of such measures.