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本文以纸质媒体的官方微博为研究对象,试图探讨它对公共舆论场的引导作用。分析认为,纸媒官方微博能够打通主流舆论场和民间舆论场,主导舆论场的话语权;能够通过议题设置引导网民的关注方向和思考方向,实现观点供给的有机控制,在网络舆论场上放大建设性声音;能够迅速还原事实真相,阻击谣言传播,净化网络舆论场;能够与受众广泛交流思想感情,鼓舞人生斗志,解除灰色情绪,实现对网络舆论生态正向引导的软功效。
This paper takes the official micro-blog of paper media as the research object and attempts to explore its guiding role in the field of public opinion. The analysis shows that the official media Weibo can open up the mainstream media and public opinion field, leading the discourse power of media field; through the setting of topics to guide Internet users’ attention and thinking direction, realize the organic supply of viewpoints and enlarge Constructive voice; can quickly restore the truth, stop rumors spread, purify the network of public opinion field; with the audience to exchange ideas and emotions, inspire life morale, relieve gray emotions, to achieve the positive effect of public opinion on the network of soft media.