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随着社会经济发展水平的不断提高,我国设计行业也在不断的发展和进步,而且它不仅融入了新时期、新的设计元素,同时越来越注重传统元素的传承和发展。而笔墨艺术作为我国古代发展中较为传统的一种艺术形式,一直是艺术家们所喜爱的艺术表现方法,将其有效的应用到视觉传达设计中去,不仅能够产生非常炫丽的火花,同时还有利于提升视觉传达设计的质量和效果。基于此,本文通过对笔墨艺术元素在视觉传达设计中应用的可行性进行分析探究,并相应的提出视觉传达设计中应用笔墨艺术元素的有效策略。
With the continuous improvement of social and economic development, China’s design industry is also constantly developing and progressing, and it not only incorporates the new period and new design elements, but also pays more and more attention to the inheritance and development of traditional elements. As one of the more traditional forms of art in the development of ancient China, ink-and-ink art has always been an artist’s favorite method of artistic expression. Its effective application in visual communication design not only produces a very brilliant spark, but also Conducive to enhance the quality and effectiveness of visual communication design. Based on this, this paper analyzes the feasibility of the application of the artistic elements in the visual communication design, and proposes an effective strategy to apply the artistic elements of the pen and ink in the visual communication design.