常逛超市的人们稍加留心就会发现,货架上的热销货中,以超市或商家命名的商品悄悄地多了起来,并逐渐获得了人们的认可和赏识。商家自有品牌作为一种新生事物,正以惊人的速度发展起来。所谓自有品牌,又称中间商品牌,在国际上称 PB(Private Brand),即中间商自行生产或向制造商大批购进并只在本企业内销售的商品的品牌。商业自有品牌的产生有两种情况:一 Those who visit the supermarkets will notice that the hot goods sold on the shelves have more and more products that are named after supermarkets or businesses, and have gradually gained people’s recognition and appreciation. Business-owned brands are emerging as something new and are developing at an alarming rate. The so-called private brand, also known as the middleman brand, is internationally known as PB (Private Brand), which is the brand that the middleman produces or buys from the manufacturer in large quantities and only sells in the company. There are two kinds of situations in the production of commercial private brands: