品牌是一个产品质量、价值、市场的竞争力及群众的认可度、社会的美誉度等方面的反映,群众文化活动也必须打造品牌,要增强品牌意识,凸现群众文化功能。打造群众文化活动品牌要坚持持续性,要体现特色性;打造群众文化活动品牌要创新发展,打造群众文化活动品牌需要引进奖励机制。 Brand is a product quality, value, market competitiveness and mass recognition, the reputation of the community and other aspects of the reflection of mass cultural activities must also create a brand, we must enhance brand awareness, highlighting the cultural functions of the masses. To build a mass cultural activities brand to persevere, it is necessary to reflect the characteristics of creating a mass cultural activities brand to innovation and development, create mass cultural activities need to introduce incentives brand.