2006年,中央电视台继续深化品牌化战略,在三个方面采取了强有力的措施。一方面,在频道建设与节目创作上,通过“两个指标”(收视指标与创收指标)来促进频道品牌与节目品牌的提升,在“频道专业化、栏目个性化、节目精品化”的基础上打造有特色的频道品牌与节目品牌,实现专业频道 In 2006, CCTV continued to deepen the brand strategy and took strong measures in three aspects. On the one hand, it has promoted the promotion of channel brands and program brands through “two indicators” (audience indicators and revenue-generating targets) on channel construction and program creation. Based on the foundation of “channel specialization, column personalization and program excellence” On the creation of distinctive channel brands and programming brands, to achieve professional channels