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一 我国电视包装的理念经历了一个从零碎到整体,从整体又回归个性的历史发展过程。从哲学美学层面来看,整体与局部本来是辩证统一的一对矛盾,两者相互依存,相互排斥。处理得好,相互依存共同发展:处理失当,相互排斥两败俱伤。我们知道,任何产品或环境,都是由物质材料组成的,具有一定形态特征的整体,都是人与整体环境的相互作用中成为审美对象的,电视频道包装也不例外。因此,任何形式的选择总是与一定的用途或功能相联系的,任何局部都是和整体联系的。在90年代电视包装中,人们首先思考的是,形式要求与功能、内容不能分割开来,局部与整体不能分割开来,当初矛盾的主要方面是频道的整体包装问题。一个电视频道,是一个完整的整体,它又具有可视可听的一维性特征,忽视或无视这个特点,就无法进行频道包装的美学实践。
A concept of China’s television packaging has gone through from a fragmented to the whole, from the overall and return to the historical development of personality. From a philosophical aesthetics point of view, the whole and part of the dialectical unity has always been a pair of contradictions, both interdependent and mutually exclusive. Well handled, interdependent and common development: misconduct, mutual exclusion, both lose. We know that any product or environment is made of material materials and has a certain morphological characteristics of the whole, are the interaction of man and the environment as an aesthetic object, and television channel packaging is no exception. Therefore, any form of choice is always associated with a given purpose or function, and any part of it is connected with the whole. In the 90s television package, people think first of all, the form requirements and functions, the content can not be separated, the local and the whole can not be separated from the original contradiction is the main aspect of the overall channel packaging issues. A television channel is a complete whole, it has a visual and auditable one-dimensional features, ignore or ignore this feature, it can not be a channel of aesthetic practice packaging.