当今,数字技术、网络技术、信息技术正把人类带到一个新的传媒时代——多媒体时代。图书、报刊、广播、电影、电视、因特网、手机以及其他不断涌现的传媒形式,正在以各种方式相互渗透、结合和交融。受众多元化的收视方式,个性化的消费形式,使电视媒体的霸主地位经受严峻挑战。面对 Nowadays, digital technology, network technology and information technology are bringing mankind to a new era of media - the multimedia era. Books, newspapers, radio, movies, television, the Internet, cell phones and other emerging forms of media are permeating, integrating and blending in various ways. Audience diversified viewing methods, personalized forms of consumption, the hegemony of the television media to withstand harsh challenges. face