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本文通过研究网络舆情的形成机制和发展变化模式,在了解事件网络舆情发展变化特点的基础上,结合实例提出了地方政府应对网络舆情的防御性策略。文章主要从数据征兆监测、解读事件、跟踪事件这三方面提出了地方政府应对网络舆情防御性策略的初步构想,以期为政府实现网络舆情管理提供参考。
Based on the study of the formation mechanism and development and change pattern of network public opinion, this paper, on the basis of understanding the characteristics of the development and change of public opinion network of incident, proposes a defensive strategy of local government responding to the public opinion on the Internet by combining with examples. The article puts forward the tentative plan of local government to deal with the defensive tactics of network public opinion mainly from three aspects: monitoring the data sign, interpreting the incident and tracking the incident, in order to provide reference for the government to realize the network public opinion management.