随着休闲经济迅速的发展,选择去乡村休闲度假已成为人们比较普遍的行为方式,本文以问卷与访谈为基础,调查湖南怀化市的乡村休闲度假旅游者的人口和行为特征,分析怀化市乡村休闲旅游市场已形成的特征,发现存在问题,提出怀化市开发乡村休闲度假旅游市场的建议,从而促进怀化市旅游业持续健康的发展。 With the rapid development of leisure economy, choosing to go to rural recreation has become a common behavior. Based on questionnaires and interviews, this paper investigates the population and behavior characteristics of rural leisure tourists in Huaihua, Hunan Province, Leisure tourism market has formed characteristics and found that there are problems, put forward Huaihua City, the development of leisure tourism market in rural areas to promote the recommendations to promote sustainable and healthy development of tourism in Huaihua City.