2008年,源自地中海古老仪式的竞技赛——奥运会,成为中国媒体内容的核心,实现了前所未有的报道高潮与收视高潮。奥运这样一个与中国传统文化差异如此之大的仪式在中国能取得成功,笔者认为奥运仪式是通过逐步民族化的策略令国人接受的,并在媒体的仪式化过程中实现了社会整合、议程聚焦等功能和娱乐化 In 2008, the Olympic Games, an athletic competition originated from the ancient Mediterranean rituals, became the core of the Chinese media content and achieved an unprecedented climax and audience highstartment. The Olympic Games, a ceremony so different from traditional Chinese culture, can be successful in China. The author believes that the Olympic ceremony is accepted by the people through the strategy of gradual nationalization and has achieved social integration during the process of media ritualization. The agenda is focused And other functions and entertainment