论文部分内容阅读
韩装在中国的盛行,正是其文化战略先行并成功演练的结果这是否也为中国服装产业的海外发展提供了一个样板呢善于抓住消费者的心理需求,俘获中国消费者的心,是韩装在中国市场取胜的策略“在所有文化中,90%以上的内容最先是以文化渗透的形式出现的”
The prevalence of Korean fashion in China is the result of its first cultural strategy and successful practice. Does this provide a model for the overseas development of China’s garment industry? It is good at seizing the psychological needs of consumers and capturing the hearts and minds of Chinese consumers. Strategy of Winning Korean Fashion in the Chinese Market “In all cultures, more than 90% of the content comes first in the form of cultural infiltration”