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《温岭日报》对一次火灾引起的突发性事件的报道,用事实化解了群众对政府的信任危机,为我们提供了具有操作性的成功经验。面对因信息不对称引起的群众对政府的质疑和误解,《温岭日报》没有人云亦云、仓促发稿,也没有先入为主、空洞说教,更没有回避、沉默,而是深入调查、寻根究源,用摆事实讲道理的集束性报道,释疑解惑,在政府和群众中架起沟通的桥梁,发挥了媒体应有的作用。服务大局,不仅仅表现在及时报道重要会议和领导人活动,更重要的是在日常的新闻报道中,寻找到政府和百姓共同关心的联结点。这就要求我们真正树立百姓视角和大众情怀,切实了解群众对政府工作的所思所想所盼所愿,有针对性地开展鲜活的报道,让群众满意。群众满意了,政府的工作也顺畅了。这才是媒体对党和政府工作最大的支持、最有效的服务。
The Wenling Daily’s coverage of a sudden incident caused by a fire fact solved the masses’ crisis of confidence in the government and provided us with operational and successful experiences. In the face of the masses’ questioning and misunderstanding of the government caused by the asymmetric information, the Wenling Daily did not cover up people’s opinions and wrote articles in a hurry. They did not preconceived their own opinions. They did not evade or silence their opinions. Instead, they conducted thorough investigations, The fact that the truth of the cluster reports, doubts and doubts, the government and the masses set up a bridge of communication, play a media role. Serving the overall situation is not only reflected in the timely reporting of important meetings and leaders’ activities, but more importantly, in daily news reports, finding the joint point of common concern between the government and the people. This requires that we truly establish people’s perspectives and public sentiments, understand the people’s expectations of what the government is doing and what they want and what they want, carry out vivid and targeted reports and satisfy the masses. The masses are satisfied with the government’s work smoothly. This is the media’s most supportive and effective service to the party and government.