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奥林匹克运动会吉祥物(简称奥运会吉祥物)是大家所熟知的奥运会形象的独特存在,它的形象设计的主要来源是主办国特有的动物或者是人物,然后设计师依据本国的历史、文化以及精神进行创新设计。奥运会吉祥物设计是否成功,色彩的搭配也是至关重要的,好的色彩搭配能够加强吉祥物的表现力度,能够为传递本国热情,搭建沟通桥梁起到良好的促进作用。各国在奥运会吉祥物的色彩搭配方面各有不同,这是由于历史、人文、地理等差异形成的。深入剖析奥运会吉祥物的色彩搭配能够明白各个国家对不同色彩的喜恶。也能够清晰地反应出不同国家的人文情怀。
The Olympic Games mascot (or “Olympic mascot”) is a well-known unique image of the Olympic Games. Its main source of image design is the animals or people that are unique to the host country, and then the designers are based on their own history, culture and spirit Innovative design. Olympic mascot design is successful, with the color is also crucial, good color matching can enhance the performance of mascot, can pass on the enthusiasm of the country, to build a good communication bridge to play a catalytic role. Each country has its own differences in the color matching of the mascots of the Olympic Games due to differences in history, culture and geography. In-depth analysis of the color mascot of the Olympic Games can understand the different countries in different colors of evil. Can also clearly reflect the human feelings of different countries.