宜家,和百事可乐、可口可乐甚至杜蕾斯一样,是一个有着大批粉丝的成功品牌,对于这类品牌,多数人都知道他是什么,能做什么,这类品牌需要做的是不断在消费者洞察中汲取创作的灵感,去创造好的营销新模式和广告新创意。台湾宜家近期播出的广告中,以槟榔摊的改造为内容,平静朴实地叙述出特定人群的故事,自然植入自己的产品和服务,赢得了较好的口碑。多数宜家用户还是看重产品对小空间的利用和超值性价 IKEA, like PepsiCo, Coca-Cola and Durex, is a successful brand with a large number of fans, most of whom know what he is and what he can do and what these brands need to do to constantly learn from consumer insights Creative inspiration, to create a good new marketing model and advertising new ideas. In recent advertisements broadcast by IKEA in Taiwan, with the remodeling of betel nut booths as its content, the story of a specific crowd is calmly and plainly described, and its products and services are naturally implanted and won a good reputation. Most IKEA users still value the use of small space and value for money