近几十年来,我国学术界对广告和文化之间的联系产生了极大的兴趣,普遍认识到广告的文化价值是广告中最重要的部分,它对消费者的消费动机、生活方式,乃至生产者的产品选择都有着重要的影响。因此广告中的文化价值被称作“思想和行为的准则”。美国作为世界广告的中心,对世界广告 In recent decades, academic circles in our country have generated great interest in the relationship between advertising and culture. It is generally recognized that the cultural value of advertisements is the most important part of advertising, and it is the consumer’s motivation, lifestyle, and even Producer’s choice of products has an important influence. Therefore, the cultural value in advertising is called the “criteria for thinking and behavior.” The United States as the center of the world’s advertising, and the world’s advertising