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在国外,广告运用广泛,比比皆是,真可说是“八仙过海,各显神通”。美国西尔斯公司的创始人罗纳德·西尔斯在100多年前还是一个专门经营钟表的小商人。当时美国的铁路和通讯事业有所发展,他抓住时机,于1894年印制了被称为《西尔斯手册》的商品目录,封面上运用了“地球上最便宜的商店,我们的贸易遍布全球”这样两句标准广告语言。结果,西尔斯生意兴旺,成为美国最有影响的大型商业公司。广告语言已是一门学问,有的广告妙语别出心裁。德国
In foreign countries, advertisements are widely used and can be found everywhere. It can be said that “Eight Immortals crosses the sea, and each has its own supernatural power.” Ronald Sears, the founder of Sears USA, was a small businessman specializing in watches more than 100 years ago. At that time, the United States had developed its railway and communications industry. He seized the opportunity to print a catalogue called “The Sears Manual” in 1894. The cover used “” the cheapest store on earth, our Trade is spread all over the world" such two standard advertising language. As a result, Sears has thriving and has become the most influential large commercial company in the United States. The language of advertising is a science, and some ad words are ingenious. Germany