实行改革开放,商品经济的发展,对如何了解消费者欲望、需要、动向及其爱好,为制订产品决策和经营决策提供科学依据已成为政府部门、工商企业经营者所关心的课题,“市场分析”在财经管理院校的课程设置中也愈将占有重要的地位。因此,编写一本既从实际需要出发,又系统介绍市场分析方法的专著,已属当务之急。目前,有关市场分析的书籍,为数不多,且存在三个问题:多数书籍在介绍有关理论与方法时,把假设搞得过于简单,与实际情况相差较远,缺乏实践意义;有些则方法陈旧,没有反映近几年现代应用数学,特别是统计学研究的最新成果,不能充分利用调查所得数据的信息,还有一些是西方国家“市场分析”的中译本,它们往往涉及较多的数学方法,或以西方经济现实为背景,不适合我国国情,凡此种种都不能适应广大学生和经济工作者的要求。在这种情况下,我们高兴地看到了杭州商学院教授钱尚璋所著 The implementation of reform and opening up, the development of commodity economy, how to understand consumer desires, needs, trends and their hobbies, for the development of product decisions and business decisions to provide a scientific basis has become the government departments, business operators are concerned about the issue of “market analysis ”The more you set the course in a financial management institution, the more important you are. Therefore, it is imperative to write a monograph that starts from the actual needs and systematically introduces market analysis methods. At present, there are only a few books on market analysis, and there are three problems. Most books introduce simplistic assumptions when introducing relevant theories and methods, which are far from the actual situation and have no practical significance. Some are outdated in methods , Did not reflect the latest achievements of modern applied mathematics, especially statistics research in recent years, did not fully utilize the information of survey data, and some were Chinese versions of “market analysis” in western countries, which often involved more mathematical methods , Or the reality of the Western economy as the background, not suitable for China’s national conditions, all these can not meet the requirements of the majority of students and economic workers. Under such circumstances, we are pleased to see Qian Shangzhang, a professor at Hangzhou Business School