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以微信、微博、QQ等为典型代表的新媒体平台已成为中国当代大学生获取资讯、素质养成、价值影响的最重要途径,同时大学生的高媒介素养直接决定了新媒体在思想意识形态领域发挥重要作用的优势地位,但新媒体传播信息的“泛化性”与“碎片化”也给大学生的思想观念、价值判断造成了一定的困惑。本文试从价值形态及价值实现两个层面阐述新媒体平台作为思想政治教育新载体的重要作用。
The new media platform, typified by WeChat, Weibo, QQ, etc., has become the most important way for Chinese contemporary college students to acquire information, improve their quality and influence their value. At the same time, the high media literacy of college students directly determines the new media in the field of ideology and ideology But the “generalization ” and “fragmentation ” of the new media dissemination information also give some confusion to college students’ ideological concepts and value judgments. This article attempts to explain the important role of the new media platform as a new carrier of ideological and political education from the two aspects of the value form and the value realization.