虚拟现实在传播领域的影响与现实研究

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2016年,多款虚拟现实的商业产品被推向市场,具有很强的商业与传播应用价值。借助传播效果论从沉浸式传播角度着手,讨论虚拟现实在新闻传播领域的影响与潜在的伦理问题,为VR的广泛运用提出思考。 In 2016, a number of virtual reality commercial products were introduced to the market, with strong commercial and communication application value. With the help of communication effect theory, this paper discusses the influence and potential ethical issues of virtual reality in the field of news media and dissemination, and puts forward some thoughts on the extensive application of VR.
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