在数以千万计的销售人员中,基层销售人员数量最大、地位最低,也是接触市场最为密切的一个群体。他们忙碌在各地的卖场、促销活动现场,乃至经销商的仓库里,老板和高级经理的所有指令和命令,都得通过他们一步一个脚印地执行落实。他们所处的位置虽然低下,却是不可缺的基础平台。 Among the tens of millions of sales personnel, the grass-roots sales force has the largest number of people and the lowest position, and it is also the group that has the most close contact with the market. They are busy at all stores, sales promotion sites, and even dealers’ warehouses. All the instructions and orders of the boss and senior manager must be implemented step by step through them. Although their location is low, they are indispensable basic platforms.